About Us

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader"

True ALPHAS strive to bring new ideas and inspiration into the communities and relationships that surround them.  They look for synergy at every encounter so that the collective can thrive and not just the "bosses".  They check their ego at the door and are humble enough to utilize the strengths and talents of those around them.

At Alpha Apparel, we strive to deliver the innovative and high-quality products while providing prompt customer service.   We seek synergistic partnerships with local businesses whenever possible and always give back to the community.  We pride ourselves on service through philanthropy, and a portion of the proceeds goes to a local firefighter-related charity every year. Our company was founded by a union firefighter/paramedic and our brand is recognized by the International Association of Firefighters (IAFF) locals of the Tri-Cities.